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Knowledge, attitude, behavior and practices on H1N1 among the heterogenous population of Tamil Nadu, India

Introduction / objectives

Audio visual media (AVM) have disseminated abundant information on Swine flu (H1N1) during the 2009 pandemic. Hence it was decided to find out the Knowledge, Attitude, Behavior and Practices regarding Swine flu and to elicit the influence of AVM on the general public regarding preventive measures.


Population sampling was carried out taking into account that sizeable numbers represented different population groups. An anonymous pre tested questionnaire (closed 16, open 1) was given to 2193 participants. Voluntary participation was encouraged. Data were analyzed using SPSS17.0 software.


Response rate was 98%. The Urban to Rural Population ratio in the survey was 1:1.2. Television (86%) was the main source of information. Knowledge on pandemic nature, symptoms, personal protective measures, treatment and preventive strategies were acceptable among 90.2, 96, 36, 12 & 31% respectively. None of them used face mask or hand wash, though known to 78 & 20% respectively. Literacy level was directly proportional to knowledge gained and retained. However, there was no statistical difference among gender or domicile status.


AVM have sensitized the public on symptomatology and enhanced health seeking behavior but not stressed effectively on preventive measures. AVM disseminated information during an outbreak, but lacked reinforcement during quiescent period. So it is suggested that health authorities should constantly provide information choosing the right media to the right population group towards preparing them for similar outbreaks.

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This article is published under license to BioMed Central Ltd. This is an open access article distributed under the terms of the Creative Commons Attribution License (, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

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Parathasarathy, C., Chitra Rajalaksmi, P., Jeyaseelan Senthinath, T. et al. Knowledge, attitude, behavior and practices on H1N1 among the heterogenous population of Tamil Nadu, India. BMC Proc 5 (Suppl 6), P82 (2011).

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  • Preventive Measure
  • Population Group
  • Health Authority
  • Rural Population
  • Protective Measure