Table 1 Metrics of 2 YouTube videos (February 2 – March 4, 2022)
YouTube Metrics | Video #1 – Feb. 4 Male/Ind./Comic (Protagonist Somanath) | Video #1 –March 4 | Video #2 – Feb 6 Female/Coll./Serious—Mini | Video #2 –March 4 |
|---|---|---|---|---|
# of Views | 1,510 | 1,628 | 5,700 | 7,500 |
# of Likes | 93 | 84 | 81 | 217 |
Watch time (seconds) | 20.3 | 21.5 | 68.4 | 101.2 |
Average Percentage Viewed | 42.2 | 41.8 | 37.9 | 45.5 |
Average View Duration | 0:48 | 0:47 | 0:43 | 0:48 |
Engagement | 27,452 | 27,452 | ||
Impression | 27.500 | 34,000 | 78,600 | |
Who is watching (demos) | 31.3 Fem. / | 31.3 Fem./ | 40.3 Fem. / | 31.Fem./ |
68.8 Male | 68.7 Male | 59.7 Male | 68.7 Male | |
Comments | 25 | 31 | 11 | 149 |